Higher education does not have a data shortage. Colleges and universities already collect enormous amounts of information about enrollment, student behavior, financial aid, academic programs, retention, geography, demographics, institutional finances, and market demand. Most institutions have dashboards. Many have sophisticated CRM platforms. Some now have access to increasingly powerful artificial intelligence tools. And yet, leaders are still often forced to make consequential decisions with incomplete alignment, fragmented information, and competing interpretations of what the data actually means. That is where Decision Intelligence becomes important.